Harris Tire Company and TBC Brands Team Up To Bring the First-Ever Duck Commander Tires to Market
Tire Branding License Agreement First of Its Kind for Popular Duck Commander Brand
Palm Beach Gardens, Fla. – August 5, 2014 – TBC Brands, in partnership with respected Southeastern wholesaler Harris Tire Company, is excited to announce the Summer 2014 introduction of two exclusive Duck Commander branded tire lines into the consumer replacement tire market. The all-new “Duck Commander All-Terrain” and “Duck Commander Mud Terrain” lines are the first tires to carry the iconic Duck Commander stamp and brand name and feature eye-catching aggressive tread designs, stylized outline white letter sidewalls, and popular sizing for a wide variety of SUVs, Jeeps, and pickups.
Harris Tire Co., which reached a licensing agreement with Louisiana’s Robertson family – stars of the reality show Duck Dynasty and proprietors of the Duck Commander brand – is the exclusive distributor of the lines in the Southeast, and has partnered with TBC Brands to distribute the lines throughout the rest of North America.
“When Harris first approached us about this venture, we were very excited about the special opportunities this project would create for both tire dealers and consumers, especially recreational and off-road enthusiasts. The Duck Commander tires will add a sense of fun and adventure to any vehicle and we are very happy to be the co-distributor of them with our friends at Harris Tire,” said Marty Krcelic, executive vice president of sales for
TBC Brands.
“What started as a casual conversation with the Robertson family quickly became a reality once TBC signed onto the project. We are very proud of this new partnership and look forward to making these tires accessible to everyone throughout North America,” said Ken Harris, Jr., president of Harris Tire. “These new tire lines go hand-in-hand with Duck Commander’s existing relationships with NASCAR and LINE-X. And, the use of the Duck Commander brand will be a unique and fresh endeavor in the independent tire market, offering a quality product with a globally recognizable brand name manufactured domestically by Cooper Tire & Rubber Company.”
The lines will be available on a size-by-size basis beginning in August and continuing through October.