TBC WHOLESALE CONTINUES EXPANSION OF SUMITOMO BRAND
Palm Beach Gardens, FL – July 18, 2014 – Fresh off the spring launch of the flagship HTR ENHANCE performance touring line, TBC Wholesale continues the expansion of the Sumitomo brand with the addition of 7 new sizes to the popular Touring LS broad line touring program. These new sizes, branded as Sumitomo Touring LX T/H/V, target key late-model SUV and CUV fitments in 17” and 18”, and further enhance both the market coverage and value proposition of the Touring LS/LX line. With these additions, the line now offers 38 T, H and V sizes in 15” through 18” rim diameters.
The Touring LX carries a 50,000 mile limited treadwear warranty and is also covered by a 2-year free roadside assistance program for tire-related issues. Additionally, the Touring LS features free replacement for workmanship and material defects over the life of the tire.
“With the expansion of the Touring LS line into these key SUV and crossover fitments, as well the recent completion of the HTR ENHANCE full line launch, the Sumitomo program offers both tire dealers and consumers a comprehensive “better-best” touring tire lineup that matches the best in the industry”, said Jon Vance, TBC Wholesale Senior Director of Product Marketing. “Add in Sumitomo’s superior technology, top tier performance, extended warranty support and exceptional affordability and you have the very definition of touring tire value”
The 7 new Touring LX sizes will be available in September.